Why Barcelona?

Barcelona in figures 10 Reasons for investing in Barcelona Strategic sectors

10 Reasons for investing in Barcelona

Location, location, location

Its location means Barcelona is the gateway to southern Europe, the capital of the Mediterranean area, a bridge to the Maghreb and a platform to Latin America.

Accessible and well connected

Barcelona is the only city in southern Europe that concentrates, over 5 kilometres, one of the major ports in the Mediterranean, a high-speed train station, an international airport, motorways linked to the European network, the second biggest trade fair site in Europe and one of the biggest logistic zones in southern Europe.

Engine of a large and diversified hinterland

Barcelona leads a big economic area with a long industrial tradition and a dense business fabric. The city is geared towards the economy and knowledge-intensive activities, especially advanced services and new economic activities.

Seuccessful foreign investment

Catalonia is the headquarters of more than 5,000 foreign companies, and 90% of them are based in the Barcelona area. Furthermore, more than 50% of all the Japanese, Italian, North American, French, Austrian and Swiss companies that operate in Spain are based in Catalonia.

Key strategic drivers

In Barcelona sectors linked to new technologies and sustainability, offering considerable business and investment opportunities, are developing rapidly.

Talent magnet

Barcelona's human capital is well trained. Forty-eight percent of the city's active population work in knowledge-intensive services. It has specialists in a wide variety of fields. The Barcelona area has 8 prestigious public and private universities, offering undergraduate and postgraduate studies in a broad range of fields. Two of these universities are among the 3 best in Spain in terms of quality.

State-of-the-art urban city projects

The city is constantly trying to improve and develop projects that offer a lot of opportunities for the future. That explains why it is constantly immersed in large-scale urban redevelopment, involving major public investment and big opportunities for private investment.

Entrepreneur and business-friendly city

Barcelona has a long-established business and commercial tradition and the people of Barcelona are enterprising, responsible and serious about their work. They are also open to doing business with people in other markets.

Best quality of life in Europe

According to the 2011 European Cities Monitor, Barcelona is the European city with the best quality of life for employees, a position it has held for the last 14 years.

A city brand that adds value

Various independent, international and comparative studies acclaim Barcelona, a city that is internationally recognised and deserves its prestige

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