Photo: Adobe

Photo: Adobe

Last modified: 27/03/2015

Adobe joins forces with Barcelona

It is opening a digital marketing lab for cities in Barcelona.

Barcelona City Council and Adobe will this year open the City Branding Lab, the first laboratory dedicated to digital marketing applied to cities which will be located in the Barcelona Growth Centre. 

The centre will focus on six areas: the city's brand; tourism; service to citizens, service to businesses; citizen governance; and community engagement. 

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